I was anticipating such a reply. Everything you said here were already addressed in previous threads, and I remember your flag from those threads too.
You know you've got a strong case when you start off with a tautology like
>Humans enjoy what they can enjoy.
which is strengthened further by the fact that you use it to defend the current system, since this kind of "reasoning" boils down to the anti-intellectual truism of "people do what they do, and that's that, no need to overthink it" which is just asserting an ahistoric view of the world by eternalizing the present. A truly conservative gesture.
>Its not some sort of dark neolib brainwashing making them do this.
Tautology followed up by a strawman. I would never use the term "brainwashing" when talking about ideology, because it asserts that ideology gets into the heads of people through brutal force and torture, which, besides being a completely idiotic account, is a non-materialist one as well. I don't know what the "neolibs" have to do with any of this either. The advertisement and the broader culture industry existed long before them.
>people are signing up for treatment en masse because they want to enjoy more, experience more, feel more
You are proving my point, doofus. Every year thousands of useless self-help books are written on how to supposedly achieve these. People like Jordan Peterson make a career offering advice on how to get "there". Advertisements moved from their classical formula of telling you of the benefits of the product ("Buy car!! Is very fast car!!") to telling you that you get access to these supposed transcendent benefits by buying the product ("By buying this car you get new experiences you didn't even know to exist!")
It's ALMOST AS IF the profit motive took control of the administration of almost all aspects of social life and reformatted values and the very conception of normalcy to its mirror image. The people who you are talking about are in this sense the maladjusted ones and a minority of actual clinical cases, usually turning to self-help, gurus, self-medication, or isolation. The fact is that successful "entrepreneurs" under capitalism tend to be coke-heads, illiterates, hedonists, and flaunting all of this. Sure, it begets envy and resentment, but people don't turn up at clinics for being envious of success, instead they try to imitate them.
>"too much enjoyment" (???)
Well (???) indeed, because sure as fuck I didn't say that. What you fail to see is that the problem is not quantitative (in the sense that capitalism offers too much) but qualitative (the abundance of deeply unsatisfying shit). The prevalent "I'm missing something" feeling isn't a coincidence. Just observe what we are doing right here, exchanging paragraphs without any real social connection, consequence, or hopes of changing the other's mind, whom we already made up our minds about (an asshole). It's deeply unsatisfying. We have a whole thread designated to proving this >>652339
. But it's not just these barely functioning tele-marketed crap or hipster products that fall under this category. It's everyday products, bread that has a consistency of a sponge, completely swollen bags of chips that are 70% gas and 30% chips, pastry with more saw dust in them than flour, planned obsolescence in close to all technology we can buy from washing machines through cars to laptops, and with all of these categories getting worse if you look at the ones marketed to the poor.
This is what production for exchange value looks like. There's literally no going around it. If you are a capitalist owning a bakery and your competition undercuts your price by substituting 10% of its flour with saw dust you substitute it by 11%.
>Go to the nearest shopping mall and get some icecream. Then you will understand why Capitalism does not fall.
The variance you see in shopping malls is mostly fake, you realize that, right? Go to the isle that has radios. Look at them. They all look different in shape, color, design, etc. but underneath it's pretty much the same basic tech. I don't want to chose from 120 """different""" radios, dude. I really don't. I don't want to google for hours to read reviews, so that finally I can come to the "informed" conclusion that judging by their price/value I must buy x radio. I want 6 fucking radio types, all of which work for 70 years, and that's all. Paint yours red if you think it expresses your "individuality" more. I don't want to chose from 300 different deodorants, a wast majority of which sharing 95+% of their chemical composition and the main difference being which football/reality show star's face is on it, I want 10 with different odors and 10 that doesn't give me fucking breast cancer. I don't want to chose from 4 different ISPs. I want 1 and only 1 that doesn't fuck me over constantly. What you think is beautiful about capitalism is actually insanely
wasteful, inefficient, frivolous, and psychologically taxing to the point people either get nauseated by it or under its spell.
The horrific thing is that this should be the least of our concerns, because the culture industry does way more damage,
because only through culture we become persons. What capitalism achieved is completely capturing the process by which we become fully formed adults which Adorno calls the individuating principle. What used to be an interactive process between people whereby they learned and mastered (!) their values, principles, tastes, history, art, language became a one way and passive consumption of marketed and inert cultural products. What we get is a society where native people can barely speak or articulate words (number fifteen burger king foot lettuce), read or write, count or think in abstract shapes and forms, concentrate for more than 10 seconds, or just simply move in a non-awkward way, because their mental faculties to properly form they would have DEPENDED on human interaction, on back and forths, on opposing and supporting, on hating and loving, on being challenged and challenging, on repeating patterns, on mastering basic human movement through play, on creativity and abstract thinking, in short everything that for the profit motive seems frivolous and distracting from making you the good, standardized, obedient, enjoyment obsessed little consumer faggot that can't wait for the next episode of Kardashians.
People think that atomization is purely a social phenomenon. It is not. The individuation process of the culture industry of capitalism creates broken pseudo-individuals whose basic mental faculties don't work, who can hold two completely opposing views at the same time and not noticing the inconsistency, who learned to latch onto preformed and marketed things first, and modeled their latching onto people on that experience second (hint: fascism), who can't entertain a thought, who can't hold a thought, who can't notice the differences between a 5 minute Bach piece that took 2 days to write and a 10 minutes techno track that took 3 minutes to copy paste together, who if you ask "what things do you like?" their answer in essence is "Yes.", who can't notice the differences when reading J.K. Rowling and Albert Camus, because that's not the point. The point is that you open your orifices and let the consooom flow in unobstructed.
So to go back to your completely idiotic starting tautology
>Humans enjoy what they can enjoy.
what actually happens is
<humans are so malformed as individuals due to the way capitalism works that they don't even realize that what they think they enjoy they usually don't and that this actually drives them to further consumption
And this, my theorylets friend, is "why Capitalism does not fall", and not because the ice cream isle at the mall.